Unomas & Miss Universe Argentina: A Beautiful Partnership
The Miss Argentina competition has a rich history of celebrating inspiring Argentine beauty. We are honored to have been part of this amazing journey for the past three years from 2024 to 2026, bringing floral elegance to such a special event.
The history of this competition is long and fascinating - and its modern chapter starts with 1954.
Norma Nolan, Argentine beauty queen, was the first and only representative of the country to win the title of Miss Universe in 1962.
Since 1954: The modern history of the competition
The modern history of the Miss Universe Argentina competition begins when Argentina first took part in the international Miss Universe pageant. The first titleholder of this era was Ivana Olga Kislinger from Buenos Aires, who reached the top 16 at Miss Universe 1954 in Long Beach, California. The greatest triumph in Argentine pageant history came in 1962, when Norma Nolan from Santa Fe won the Miss Universe crown in Miami - remaining to this day the only Argentine woman to achieve this feat.
Winners of the last three years (left to right): Magalí Benejam (2024), Aldana Masset (2025), Tamara Rogouski (2026).
Since 2006: The contemporary chapter of Argentina's national beauty pageant
The contemporary history of the competition from 2006 onward is defined by frequent leadership changes. The era began when Mirta Schuster became franchise owner in 2006, but after a series of subsequent transitions, the current national director is Keno Manzur, a Chilean entrepreneur who acquired the franchise in 2023 and continues to lead the organization to this day, during which Argentina's brightest achievements include a Top 10 finish by Silvana Belli in 2008, a Top 10 placement by Alina Luz Akselrad in 2020, and a Top 12 result by Magalí Benejam in 2024.
Some of the Unomas bouquets for the winner and finalists of Miss Universe Argentina 2025.
Our partnership with the Miss Universe Argentina
From 2024 to 2026, we stand as the official floral partners, shaping the very atmosphere of celebration of beauty. Each season it has been an honor to create stunning floral arrangements for the finalists and winners. In 2025, we also created the floral decorations for the restaurant where the gala dinner and party took place. Our guiding principle was simple: the flowers had to be just as gorgeous and flawless as the beautiful contestants.
Some of the Unomas bouquets for the winner and finalists of Miss Universe Argentina 2024.
During the years of our partnership, the crown was worn by three wonderful women -Magalí Benejam in 2024, Aldana Masset in 2025, and then came 2026 when the winner was Tamara Rogouski, a truly special queen who is also the first mother to win this beautiful title.
Tamara, we are so happy for you and your little daughter - congratulations with all our hearts, and may you shine brighter than ever at Miss Universe 2026! ☀
We couldn't be happier to have been part of such a amazing celebration. And let us always remember - every person is beautiful, exactly as they are.
Our joy is to share the magic of flowers with everyone, bringing a little more warmth, color, and tenderness into the world.